In The Groove

You will never hear a blogger or content creator expressing a desire to reduce production for the simple reason that it’s counterintuitive. Being more productive has numerous benefits. However, a drop in production is never interpreted as a good thing, is it? It is often the first and most noticeable sign of stagnation and even death. As a content creator, reducing production is rarely interpreted as a “less is more” scenario.

Many famous quotes often get associated with blogging and content creation in general. I am sure you have heard this one floating around on Hive and other platforms:

It’s all about quality and not quantity.

If you have ever been involved with a business or owned a business, you are most likely to understand where I am about to take this while simultaneously disproving the abovementioned statement. Successful businesses don’t just provide a good service… they provide a lot of it! Essentially, you can’t have one without the other. A pizza outlet that produces the most mouth-watering cheesy pizza is going to become a success.

However, you can’t enjoy success without experiencing an increase in demand and… being able to meet that demand. True cases of success are not about quality over quantity. On the contrary, they are about quality and quantity. Success will ultimately require you to accomplish both. Isolated quality is not beneficial. However, the continuous and ongoing production of quality content stands a better chance of visibility and success.

The general view is that it has to be one or the other. That is unfortunately untrue and doesn’t correspond with real-life events and success stories. Mashable is a global, multi-platform media and entertainment company that became a fairly large entity in a relatively short amount of time. The success of Mashable is very much a case of applying both quality and quantity. Do you know how Mashable built its brand and managed to achieve almost overnight success?

Paying Attention To Quality & Quantity

Mashable chose to publish relevant, up-to-date, and engaging content on its platform. However, it did not end there. During Mashable’s formative years, the platform published a long-form article every 32 seconds! That’s almost 3000 articles every 24 hours. Almost instantly, Mashable became an information and resource hub attracting millions of visitors. Today, Mashable is still ranked among the Top 5000 websites in the world, despite significant competition and growth within the industry.

As a writer, one of the best ways to measure your growth and development is to monitor and gauge your ability to create and consistently produce informative, engaging, and captivating work. It’s like any other “skill” or “art form”. The better you become, the easier it becomes to produce a certain caliber of work and to do so with greater frequency. This is something that I have always believed to be relevant to Hive.

I think many are perhaps now beginning to agree with this school of thought. Recent adjustments and changes within the LeoVerse are perfectly suited to a scenario of “quality and quantity”. The new model not only embraces quantity but also encourages it. An increase in productivity should never be frowned upon unless, of course, the quality takes a noticeable and concerning drop.

It’s also important to understand that there is a clear distinction between a blogger and a Hive user who is creating content to participate in the ecosystem, as well as being rewarded by the ecosystem. A relatively accomplished writer can write all day. The reason why many battle to understand how certain members of the community can consistently produce great content is that they fail to understand that these individuals have honed their skills.

Final Thoughts

Creativity should never be frowned upon, and I, for one, am glad to see fundamental shifts unfolding within the Hive ecosystem that lends themselves to this idea. This reveals a shift. A shift that inherently appreciates and values community but also understands that a business approach is what has perhaps been missing all these years. It is perhaps this very dynamic that has the potential to drive and promote further adoption.

One of the greatest things to come out of the recent changes within the LeoVerse, regarding tokenomics, communities, and an enhanced ad revenue model is the team’s degree of pliability. Realizing that an alternative approach is perhaps better than an existing approach is a sign of maturity and business savvy. The next couple of years is likely to be rather interesting regarding the maturation and development of the Hive ecosystem. A space to watch! See you next time!